ee
Usersmagic
UI/UX
User/Market Research
Startup
Usersmagic
Co-founded Usersmagic, a user and market research startup with over 200,000 testers and clients such as Nike, Delivery Hero, and Teknosa. Designed websites, deliverables, and surveys from the ground up. Led user and market research, from sampling to questionnaire, for over 25 companies.

Things I've learned

  • User research is about listening, just like everything in life. The more and better you listen, the more you learn and improve. The Mom Test was an amazing book that helped me improve in doing research and understanding users/people.
  • Momentum is the fuel when building with a team. If you can get the team back on track at hard times, it gives you a higher change of success in the long run. This is because everyone works on a startup or idea when the hype and motivation is there.
  • My leadership type is a servant leader, working to make others' jobs easier, taking the weight from others and pushing my limits. I have high standards for myself, but I expect the same from others, which taught me to pay a lot of attention to this when before working with someone.
  • It is essential to find genuinely good people, people that have high standards, and people that get the job done. I think this is all you need